Native American Totem Poles Research Paper Example | Topics and Well Written Essays - 1000 words

Native American Totem Poles - Research Paper Example It had the ability to protect those dwelling within the household (Stewart 24). There is also the memorial and mortuary pole each with its own characteristics. This essay will explore the artistic nature of the Haida people mainly focusing on their totem poles, the style used in designing the pole, the meaning of the pole, reviewing an example a pole, and various criticisms highlighted by art historians based on them. In terms of style, a characteristic feature of the pole used that cannot be ignored is the nature of the eye set. The eyes are designed to peer down at the viewer from the position on the pole (Kramer 77). To understand the meaning of totem pole, they are viewed and interpreted from the top to the bottom. Kramer goes on to assert, â€Å"Well-formed eyes feature inner pupils and outer lids† (77). The lines of the Haida poles flow from one decoration to the next. Humans if they appear seem typically smaller than other figures. On other hand, they show fully dimensioned animals with well-rounded body parts and separate personalities (Kramer 77). To note is that with the Haida totem poles they remained unpainted which, is a contrasting feature as compared to other totem poles. For example in cultures such as the Kwakiutl there is the use of brightly painted colors such as white, red, yellow, brown and black colors. In consideration to the meaning of the totem pole, symbolism plays a major part in their displays. For example in the picture below, each aspect of the totem has a meaning. Here two security guards flank the killer whale. The killer whale fin rises between the hats of the security guards, whose hats indicate chiefly wealth and status. The long beaked bird representing the Raven crescent has a young bird and human face on its breast. A small human face supports the bear and leans above the face of the bottom figure. This may represent the bear mother story, which, is about a

P&I payment Essay Example for Free

PI payment Essay Technology is pervading all levels of mathematics teaching and learning in our modern world, bringing ever more sharply into focus the change from traditional pencil and paper learning to a mixture of calculator, computer and pencil and paper learning environments. Currently the loan has 25 years remaining. Therefore to find out the PI payment, you would plug in 300 for N (2512), 5.75% for I, 0 for FV, and $112,242.47 for PV, and then press PMT which gives you the $706.12. However, we want to find out how much more money they have to pay to pay off the loan in 20 years instead of 25. Therefore change N to 240 (2012) instead of 300. Then press PMT and we should get $788.04. Next, subtract the PI payment they are making now (706.12) from $788.04, which tells you they need to pay $81.92 extra towards the principal each month to have the loan paid off in 20 years instead of 25. This may be reasonable. $81.92 is pretty close to $100 so there really isn’t a lot of wiggle room after meeting the monthly expenses. However, it’s important to note that if you do this way (instead of refinancing), you are not obligated to pay this $81.92 each month if you needed it for something else. Since refinancing costs you $2,000 up-front, we’ll have to add this to the payoff of 112,242.47. This would cause the PV of the loan to be 114,242.47. The new loan would be based on the 30 years, so plug 360 in for N. FV will still be 0. In order to find the highest interest rate you can qualify for that still gives you a PI payment less than your current payment, let’s put in a payment of $706.11 (one penny less than the current payment). This gives us a maximum interest rate of 6.29%. By looking at interest rates in today’s markets, they seem to be around four percent. This is much less than the maximum amount required. At four percent, with $2,000 in closing costs, the new PI payment would be $545.41. This is a monthly savings of $160.71. You almost make up your money, or recoup the cost of refinancing, after a year of payments. This fact, along with the fact that you will be struggling to make these extra principal payments the other way, it makes more sense to refinance if you want to pay off your loan in 20 years instead of 25.

Ethnomethodology In Sociological Analysis

Ethnomethodology In Sociological Analysis Ethnomethodology is the study of the ways in which ordinary people construct a stable social world through everyday utterances and actions is now a major component of all sociology and linguistics courses. The tag was invented by Harold Garfinkel, the American sociologist, who put down the basics of ethnomethodology as a hypothesis, and as an awkward assessment of all conservative sociology. Elucidating on the genesis of the term, he proposes that ethno appeared to refer, in one way or another, to the accessibility to an associate of reasonable acquaintance of his social order as rational information of the whatever. In this paper, we focus more narrowly on this specific theory of ethnomethodology and how more specifically it is important in the aspects of personal and post-modernist perspective on contemporary sociological analysis. We will determine how and to what extent this theory is really convincing as well as adopt a critical stance towards it. There are two central ideas in ethnomethodology: indexicality and reflexivity. The fundamental initiative of indexicality is that the connotation of an expression or remark is reliant on its framework of how it will be utilized. In other words, the learning of what a statement implies relies on some consideration of the circumstance on which the declaration is used. The particulars of the relations in which the contributors are affianced are brought up in ethnomethodology. On the other hand, reflexivity refers to the actuality that our common sense of regulation is an outcome of speaking procedures: it is formed in conversations. Garfinkel Harold (1917) is the initiator of the ethnomethodology field of research. Ethnomethodology is a hypothesis that illustrates the assortment of procedures that people use to comprehend, and make their way throughout, daily existence. One of the behaviors that individuals make good judgment of their lives and relations to others is in the course of reporting observations. These are the different ways in which individuals substantiate or make good judgment of their measures to themselves and others. Ethnomethodologists dispute that descriptions are spontaneous, which implies that by presenting descriptions of ourselves to others, we as well transform the circumstances and the likelihood for communication in that state of affairs. Ethnomethodologists have furthermore used violation experiments to comprehend the manner that individuals put up social authenticity. In these lessons, ethnomethodologists get involved in actions that infringe the undervalued suppositions of daily life , and observe to notice how other communal actors refurbish or recreate the violation in the societal structure. These lessons demonstrate how people regulate their daily lives and how they deal with confrontations to that daily arrangement. Moreover, Garfinkel has revealed how the apparently ordinary grouping of sex is socially assembled. In his interrogation with Agnes, Garfinkel discovered that sexual category is a societal achievement that entails continuous consideration to the ordinary observations that permit individuals be judged as male or female (Janet, 199, pp.102). An ethnomethodological advance observes and evaluates social relations through endorsed behavior, what individuals do in social accomplishment and dealings. It is related to the perception of figurative interactionism, even though it centers most of its attention on the actions themselves and how they are carried out in specific frameworks, rather than taking into account how community actors create implication and understanding in relations. Authors in the ethnomethodological perception seem to be undisturbed with the philosophic emphasizing of social dealings or in increasing a comprehensive hypothetical composition that can enlighten on all features of social relations and the foundations and configurations that materialize from it. Rather, they evaluate social relations in specific circumstances and frameworks, trying to illustrate and comprehend the techniques, measures, and concerns that community actors apply in implementing social relations. For the ethnomethodologist, societ al connections must not be measured as coherent or ridiculous, or dependent on error, rather societal relations is a pack of reasonable measures people utilize to cope with circumstances and frameworks where there is some suppleness for societal attainment and possibly some ambiguity regarding the behavior and upshot of social achievement (Goffman, 1976). Similar to interactionist viewpoint, ethnomethodologists think of these daily relations, and the actions implicated in them, as containing a reliability or steadiness so they structure what sociologists call foundations and formations. These arrangements and outlines are constantly dynamically created through interface amid public actors, even though not automatically in a cognizant approach or as an outcome of intentionally allowing for implication and elucidation. Rather, communal actors are held responsible for their measures in the encounters that transpire in precise circumstances and framework. This implies that social action in a context is an actively produced accomplishment (Cohen, p. 90). The ethnomethodological point of view put emphasis on a communal interface that has a prudence of its own and the manner is one of achievement making good judgment out of circumstances and retorting in an answerable approach. Specifically, this social demeanor is not only devotion to a pa rticular outline of prudence forced by universal customs, positions, institutions, and arrangements of the social order. Ethnomethodology may perhaps be more a technique responsible for sociological approaches, unlike hypothetical ones. Here, sociologists are to position themselves far from the universal perceptive of community actors, circumstances, and social interactions, and observe the universally acknowledged perceptive that public actors have taken on and, at least absolutely, acknowledged as they keep on social relations and social interactions. It not only asks the sociologist to establish and evaluate what precisely these are and how they have progressed in terms of development, but also raise issues or assess critically these, to increase the likelihood of whether these are publicly appropriate and just, as well as to reflect on substitutes. A feminist approach can be associated to the approach by taking into account the realities of womens nature, needs, role, and place in society and how systems of ideas constructed in past interactions and sustained by present ongoing interactions (Wallac e and Wolf, p. 241). A feminist issues proper feminine positions and errands in stipulations of nurturing, socialization mothering as well as the personal field. These approaches may possibly be helpful to those in other circumstances where they are inferior deprived, tribal/racial factions and homosexual persons. Moreover, they guide the sociologist to doubt the place the persons dwell in and reconsider the undervalued postulations of their state of affairs. In this judgment, it may perhaps be critical, resourceful, and probably liberating. Harold Garfinkel, an American sociologist, largely developed ethnomethodology in the early 1960s. Ethnomethodology refers to the learning of the habits in which persons make good judgment of their communal planet. It is different from additional sociological viewpoints in one exceedingly imperative admiration. Functionalists, Marxists and Symbolic Integrationists are all markedly different from each other, but they nevertheless assume that the social world is basically orderly, i.e. that patterns of behavior and relations in the general public are standard and methodical rather than unsystematic and frenzied. They respectively define these regularities thus: Functionalists consider it as the upshot of assessment agreement in the public, which guarantees that behavior matches with commonly acknowledged standards. Marxists perceive it as a consequence of the inferiority of one rank to another, it is uncertain and open to interruption by insurgency but all the same it is present. Moreov er, interactionists vary from these inclusive-viewpoints in that they perceive order not so much as an attribute of the public structure but as something that is fashioned and reshaped daily in the diversity of interface conditions; it is discussed an outcome of the procedures of description, elucidation and concession which comprises social contact. Organization is nonetheless still supposed to be a purposeful element of community life. Ethnomethodologists, in contrast to this, begin with the assumption that social order is mere illusion. Social life merely appears to be orderly but is, in reality, potentially chaotic. Societal array is created in the mentalities of communal actors as the social order tackles the character as a sequence of intelligence imitations and incidents which one is required to in one way or another categorize into a coherent pattern. Garfinkels concept of indexicality implies that individuals make good judgment of a comment, signal or a specific action by indicating the framework in which it transpires; to be precise they register it to precise conditions. We make sense of a situation according to the context in which we find ourselves, looking for clues as to what the situation is supposed to be. This leads us to accept the situation as authentic. If a fellow student walks into your room in halls wearing a stethoscope and a white coat, you will be aware that he/she is not a doctor but maybe going to a fancy-dress party. However, if someone you do not know approaches you at a hospital in similar garb, you might be very likely to assume that they are a member of the medical profession (Garfinkel, 1967). The technique most favored by ethnomethodologists (particularly Garfinkel) is to momentarily interrupt the planet which its inhabitants undervalue and observe how they respond. The motive of this is to depict background suppositions that have been acknowledged as authenticity in due course. In one of his research tests, Garfinkel requested students to conduct themselves as if they were guests in their individual abodes, and document the bewildered responses of their parents as they put effort to understand the unexpected interference of the usually familiar association with their children. Ethnomethodology leans on disregarding information conveyed through communication, focusing solely on how the communication was executed. This is because the attitude of ethnomethodology advocates that all implications are, and can merely eternally be, one-sided and that the single purposeful common realism is the actuality of universally understood communication techniques. Ethnomethodologys reliance upon a kind of relativism is often used to criticize it. In taking this relativist stance, ethnomethodology leaves itself unable to make moral judgments about meanings and therefore it is largely unable to undertake problems like discrimination and authority. Nevertheless, it can be disputed that ethnomethodology is not purely relativistic because it obviously has to provide at least some rules for itself in order to work. The ethnomethodologist must make, and rely upon the assumption that others will appreciate the significance of his or her effort, in a similar approach that you might read and understand these words on the paper. I am discussing something and trying to be non-judgmental about it, but no doubt it does contain my own values. Ethnomethodologists might argue then, that the only thing which humans are really good at is the production of order out of chaos. All other human capacities, such as moral judgment, would be seen as merely subjective and having no truth. Ethnomethodology is certainly interesting as an analysis of how persons make good judgment of the globe as a social place, and how we construct a reality from the minimal amount of information available to us. It shares its investigative attitude with symbolic interactionism. It was mainly developed by Garfinkel. It has its roots in the phenomenology of Schutz and the writings of Talcott Parsons who was Garfinkels teacher at Harvard University (Farganis, 2000). Development of Ethnomethodology One of the achievements of ethnomethodological effort has been its exhibition of the significant penalties for both community presumption and study that flows from the fundamental spot of indexicality. What ethnomethodology presents is a replica of thoughtfulness which relies on intelligence being recuperated from speech in context via a variety of techniques of logic creation. (Heritage, 1984) Talcott Parsons Parsons had been attempting to link the three separate elements of personality, culture and the social system. Although society is largely systematic, individuals also clearly make choices about particular courses of action. What forces, Parsons asked, actually give a social structure to the choices that people make; when those same structural forces must necessarily be rooted in those actions resulting from those choices? The structural forces must transcend the action; and Parsons called these emergent properties, of which the most important are normative value commitments or the shared commitments that each of us has regarding social propriety in particular contexts. Because we share them, we are motivated to comply with perceived social requirements. And we do so because we are morally motivated to do so. This is Talcott Parsons answer to the question of how order comes about; it involves motivated compliance to the normative order. Parsons helps us to understand how a social system of action is derived from the orderliness of stability, rationality and predictability (James, 1994). Alfred Schutz Garfinkels perspective also derived from the phenomenological thinking of Alfred Schutz, for whom the system was an insufficient answer. He believed that the concept of action must instead be derived from the position of the actor in his/her daily experiences of life. He said that thinking of things from the objective perspective of a systems approach, although apparently highly suited to a scientific sociology, ignores the subjective position of the actor and transforms his/her perspective into that of the sociologist. Rather than analyzing what the actor might understand of a situation, sociologists would transpose these explanations into idealized sociological versions of what had actually happened which fitted and thus maintained the system. If one takes Parsons view, the whole concept of the actors view is lost. For Schutz, the world is an interpretive reality in which any particular action might have more than one meaning for the actor. A meaning is revisable as a perspective in the intersubjective space that exists between actors. In other words, although we experience the world through an individual consciousness, we understand that the experience of it is not entirely personal and unique. It is taken for granted by each of us that others see and mean much the same things as one. Everyday life is thus taken for granted as a largely objective phenomenon; yet we also take for granted the subjective position one has of it from ones own particular and unique perspective. The social world is a given, which existed before one came along. Other than when we are stepping back and taking a philosophical stance towards it, it is impossible to constantly subject its reality to question. Schutz suggests then, that our common sense appreciation of experience is constituted by typifications (rather lik e scripts or schemata in social psychology) which refer to what one finds to be a regularity, or typical event, object or action. These regularities make us accept the everyday world as mundane or everyday! (James, 1990) Language is a kind of iconography or library of such typifications which we have inherited in the process of our socialization. When we explain others actions to ourselves we again typify their reasons and intentions: Well he would behave that way because hes a or she clearly intends to etc. These attributions of cause or intention are quite a routine because we intuitively know the type of person we are seeing/speaking with etc. We hold the world in common with others which stresses for Schutz the importance of the reciprocity of perspectives; even where there is a difference of viewpoint it is socially organized an airline pilot is expected to know more about flying than I do!( James, 1990) In everyday life, one attends to the ongoing, practical process of living as events occur and attending to what is most relevant at this moment according to ones interests and purposes. Indeed, unless one is disturbed by a strong contestation of ones viewpoint, one will simply accept what is happening in the way it happens. Scientists, or more particularly sociologists, Schutz argues, do not do this; they stand back and analyze from an extremely diverse viewpoint from that of the performer. They produce concepts which refer to human actions as if they were fixed quantities (which they arent) and employ second degree constructs from the first degree construct of the actors actual, lived experiences. Thus, for Schutz, sociology had been making sense of events which already had sense for the actors (James, 1990). Our understandings of social situations are constructed from within according to Garfinkel. This means that the core elements of social order its order and intelligibility are products of the activity itself . This situation is particular to this moment, to these participants and is what Garkinkel refers to as locally produced by its participants. This does not however mean that any of us merely does whatever we like; we are bound by rules based on the social reality of the situation a practical reality. But it is very important to understand that Garfinkel stresses this reality being conceived as consisting only in actors understandings i.e. their understanding of social features as fixed, typical, required etc. is the only thing that makes them appear to be objective. We act on the basis of such understandings and thus produce our activities as social ones. They thus fit the context in which we find ourselves. There two suggestions of ethnomethodologists: to treat social settings as practically accomplished and to treat members of the action as practical enquirers. The social setting is thus, not out there, but is an ongoing accomplishment achieved through interaction; a product, a process and a practical accomplishment (Denzin, 1993). We may then perceive the world as a constraint, feel we must do things (like be polite) even though we would sometimes wish not to. It is unimportant here whether an action is morally right; Garfinkel isnt interested in what we construct, but in how we construct it. What actually happens is identical to how it is perceived and recognized by the actor. In the formulations or ways in which we describe an event, we are inseparably connected with that event we are the event! Describing, referring and naming are practical actions within that setting. Every time we speak and act we are engaged in the reciprocal consequences that we elicit from other actors who are also present. There is therefore no distinction here between an event and the description of that event by someone in the setting. One would generally produce actions in the setting which make clear to those present (in the course of the activity) what is going on; not make excuses and repairs after the event. What someone says is what they actually mean. When we give a reason for something, thats actually why we did what we did. The social world is orderly because we constantly make sense of contingencies and particularities as knowable, understandable entities. Ethnomethodologists engage in conversational analysis which demonstrates how conversational organization involves structures which are context sensitive. Through these we engage in conversations which are quite specific to their local context. The machinery is general, but its local uses and particular outcomes are specific. For instance: Whats your name sunshine? Dave You own this place? Yeah Conversation Analysis Appreciative the character of discussion analysis would be made simpler if it is thought as an improvement of ethnomethodology which has tagged along the insights concerning the reflexive and indexical character of achievement and use them particularly to informal relations. The apprehension with indexicality is here apparent in an alarm with how utterances recount to the spoken progressions to which they fit in; and the anxiety with reflexivity materializes in the secure concentration paid to the sort of interactional vocation utterances and entire successions achieve. Schegloff Emanuel, Gail Jefferson and Sacks Harvey, who have been mainly intimately linked to budding conversational study, also assumed the common ethnomethodological proposal that relations is systematically based. Therefore, in researching on conversation they began with the supposition that what is spoken is not the approach it is unintentionally, that structures of words are not uneven and complete make-dos, but are premeditated in their element to be receptive to their chronological framework and to their function in communication (Sacks, 1992; Sacks et al., 1974). A discussion methodical viewpoint on realistic conversation will begin by bearing in mind its part in proceedings which are, consecutively, rooted in series. Hence before we carry on with the subject of particulars we will require something of a parenthesis on the interface successions in which they transpire. The Critics According to ethnomethodologists, conventional sociologists are constructing a sense of social order in the same way as a layperson: namely, meanings are regarded as substantive and unproblematic. Consequently they are taken for granted. By contrast, ethnomethodologists argue that the proper task of sociology is to sort out the interpretive rules by means of which we establish our sense of order, rather than engage in reflexively establishing that sense. In this way, conventional sociology becomes an object of study for ethnomethodology, in the same way as any other human social activity is an object of study. Thus, Garfinkels book contains both an essay on coding answers to sociological interviews and an essay on trans-sexuality, the activities sharing an equal status as ways of producing social reality (Wallace, 1995). A common criticism of ethnomethodology is that it does not tell us anything very important. By definition, the big political and social issues of the day are beyond its scope, since the concern is with how we constitute this world, rather than what we constitute it as being. It is argued that the rules it draws out are also comparatively low level and merely tell us what we already know. It denies the constraints of social life upon the actor. It suggests that sociologists can do little more than report an actors version of a situation. These are based on misunderstandings of ethnomethodology and tend to come from sociologists with a very different perspective. They amount to saying that it doesnt look at things in the right way! It is microscopic and trivial; this also suggests bias. The ethnos clearly do have a defensible justification for their perspective- ethnos study the actors methods of construction, but simultaneously employ those methods of construction. It is itself an organized social activity which is practically accomplished i.e. the problem of radical reflexivity: the study of the study of the study! The answer they give is that this infinite regress is an acceptable critique but it isnt their problem; its a philosophical issue. It does not reflect negatively on their theoretical perspective (Sacks, 1992). Conclusion Ethnomethodology facilitates us to move beyond simple announcements of the appeal of processual anthropology to its concrete practice. Garfinkels methods of ethnomethodological breakdown authorize a spotlight on moments of crisis in conversation. It is such an instant that the negotiation of meaning is clearest and hence conversational analysis can be employed as an influential analytical instrument of processual anthropology. In stipulations of the associations connecting ethnomethodology and other sociological viewpoints, and involving the ethnomethodological design and its subjects of enquiry, this is conceivably an added foundationalist and productive progress than is occasionally accredited (Sacks, 1974). According to Dennis (2004), Lynch argues convincingly for the cross-fertilization of ethnomethodology and the sociology of methodical or rather scientific awareness to elucidate the procedural and epistemological practicalities of the common sciences. Lynch posits an epistemolo gical and practical break, situated about Garfinkels abandonment of Schutzs commencement of systematic processes. However, Garfinkels afterward works are disputed to be advanced to their previous, protoethnomethodological, equivalents to the point that they no longer break on Schutzs inconsistent and scientistic emergence to methodological inflexibility. Although ethnomethodological work continues, it is neither as prominent, nor as controversial as hitherto. On the other hand, a modified version of some of its insights is now almost taken-for-granted: there is, for example, a much wider recognition among sociologists of the problematic nature of meaning and of the way in which our talk does contribute to the creation of our social reality. Meanwhile, ethnomethodology has become a relatively prosperous alternative discipline, with its own conferences, journals, and centers of excellence.

David Burns Feeling Good: Depression :: essays research papers

David Burn's Feeling Good: Depression In the book Feeling Good , David Burns, MD, the author, outlines certain cognitive techniques an individual suffering from depression could use in combating the disorder. He begins the book by briefly describing the pertinence and the prevalence of depression. The author captures the audience's attention in the first paragraph: " In fact depression is so widespread it is considered the common cold of psychiatric disturbances" (Burns, 1992) p. 9. Burns(1992), continues to suggest that the difference between the common cold and depression lies in the fact that depression is lethal. Irwing and Barbara Serason (1996) suggest that at least 90 percent of all suicide victims suffer from a diagnosable psychiatric disorder at the time of their death. Irwing and Barbara Serason (1996) also state that one of the risk factors in committing suicide is the presence of mood disorder. Silverman (1993) states that suicide among young people 15 to 19 years of age has increased by 30 percent from the years 1980 to 1990. In my opinion David Burns brings up a valid issue in addressing the pertinence of depression as it pertains to peoples tendencies of committing a suicide; other academics have agreed with the same findings. However these academics have not specifically stated that depression is the only risk factor of committing a suicide. They did not even suggest that depression is the heighest weighted risk factor in committing a suicide. The impression the reader gets after reading the introductory paragraph of the Feeling Good book is that severe depression will inevitably result in suicide unless it is cured. Implying that if a person has a depressive disorder, it will lead to a suicide can be dangerous and counterproductive for a person who already feels hopeless; this may reaffirm their belief of hopelessness and the inevitability of the disorder. Once the first paragraph is passed the author indicates that there is hope in curing depression, giving the reader an encouragement to continue with the book. According to the Diagnostic and Statistical Manual of Mental Disorders(DSM-IV), mood disorders are classified into two broad categories, bipolar and unipolar depressive disorders. The book Feeling Good only talks about the unipolar depressive disorders, thus, I will only concentrate on that one category. Unipolar mood disorders are classified under axis I of the DSM-IV. Unipolar depressive disorders are further classified into two categories: dysthymic, and major depressive disorder. Even though both of the disorders are mood disorders they have some fundamental differences and similarities. According to DSM-IV people experiencing major depression must have depressed moods and/or diminished interest for at least two weeks, for most of the day,

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MMK2 7 MM 277 U it Out ne Uni O tlin rimes ster 1, 201 1 13 Tr Un Code nit e: Un Nam nit me: ourse: Co MMK277 Marketing Manag g gement of merce Diploma o Comm of a ommunic cation Diploma o Media and Co of gement Diploma o Manag For more infor rmation con ntact MIBT: : T + 61 3 9 9244 5197 F + 61 3 9 9244 5198 E [email  protected] eakin. edu. au u W mibt. vic c. edu. au Melb bourne Institut of Business and Technolo te s ogy Pty Ltd (M MIBT) CRIC COS Provider c codes: MIBT 01590J, Deak in 00113B 0 CONTENTSA Note from your Unit Co-ordinator †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3   Contact details †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3   Unit overview †¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3   Learning Objectives †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3   Content and Topics Covered †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦    Learning Approach and Activities †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5   MIBT Transitional Attributes †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5   Prescribed texts †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5   Recommended Reading †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5   Deakin University Library †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6   Assessment †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6   Missed Classes †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6   Assessment reviews / appeals †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7   Academic misconduct †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦    Assignment submission †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8   Late submission of assignments †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8   Learning support †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8   Grading system †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 9   Changes to enrolment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..    Class Attendance†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9   Student evaluation of this unit †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10   Trimester timetable †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11   APPENDIX A: Exam Requirements and Instructions †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13 This document is current at 21/02/2013. Once printed this document is no longer a controlled document.L:Academic – Unit Outlines2013-01 Diploma of Commerce MMK277 V27– 02/13 Page 2 A Note from your Unit Co-ordinator Welcome to MMK277 Marketing Management. This unit outline explains the aims of the unit and describes the assessment requirements. This Unit Guide is an essential part of this course and will be referred to throughout the trimester in lectures and tutorials. You should always read this unit guide first and check it frequently when preparing to study, or embarking on assignment work. Contact detailsUnit Co-ordinator: Room: Telephone: Email: Lecturer: Room: Telephone: Email: John Boyd Gerny la4. 111, Level 4 Building la 0419 369 114 [email  protected] edu. au Craig Allen la4. 111, Level 4 Building la 0412 735 443 [email  protected] edu. au Unit overview Unit: Unit title: Prerequisites: Teaching Method: Nature of the Unit This unit examines the nature of marketing management from a marketing planning perspective. The focus of discussion is the coordinated activities of the network of producers of goods, services and experiences which seek to satisfy their customers.Emphasis is placed on marketing strategy formulation and the use of strategic marketing mix elements in developing and maintaining a market orientation and assessing organisational performance. Aspects of marketing such as marketing research, customer behaviour, product innovation and marketing communication are also examined. MMK277 Marketing Management Nil Four hours of class contact per week are allocated to this unit. Learning Objectives On completion of this unit students should be able to: 1. 2. 3. 4.Identify and explain theoretical concepts and the marketing mix elements employed in marketing strategy development; Explain the use of market information in developing segmentation and positioning strategies; Apply the marketing concept and marketing strategy in various contexts including profit and not-for-profit organisations, including government; Demonstrate effective group-based oral and written communication skills when presenting marketing plans for selected organisations. This document is current at 21/02/2013. Once printed this document is no longer a controlled document.L:Academic – Unit Outlines2013-01 Diploma of Commerce MMK277 V27– 02/13 Page 3 Content and Topics Covered Module 1: Module 2: Module 3: Module 4: Module 5: Module 6: Module 7: Module 8: Module 9: Module 10: Module 11: Marketing: Creating and Capturing Customer Value. Prescribed Text : Chapter 1. Company and Marketing Strategy: Partnering to Build Customer Relationships and Analysing the Marketing Environment. Prescribed Text : Chapters 2 and 3. Managing Marketing Information to Gain Customer Insights. Prescribed Text : Chapter 4. Understanding Consumer and Business Buyer Behaviour. Prescribed Text : Chapters 5.Customer-Driven Marketing Strategy: Creating Value for Target Customers. Pr escribed Text : Chapter 6. Products, Services and Brands: Building Customer Value Prescribed Text : Chapters 7 and 8. Pricing to Capture Customer Value. Prescribed Text : Chapter 9. Placement: Customer Value Fulfilment. Prescribed Text : Chapter 10. Communicating Customer Value: Advertising and Public Relations. Prescribed Text : Chapter 11. Communicating Customer Value: Personal Selling and Sales Promotion Prescribed Text : Chapter 12. Direct and Digital Marketing: Building One-to-One Customer Relationships. Prescribed Text : Chapter 13.Graduate knowledge and understanding, skills and attributes This Institution aims to ensure that its higher education awards provide educational experiences designed to develop attributes (including skills, knowledge and attitudes) appropriate to the discipline area and level of the award, which will support graduates in their future personal and professional life and contribution to society. This unit contributes to the following attributes: Linked Learning Objective(s) 1, 2, 3 N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A 4 N/A N/A Knowledge and understanding, Skill or Attribute Understanding of, and the bility to work with, a systematic body of knowledge, appropriate to the focus and level of the qualification based on the highest standards of scholarship and research Where research is undertaken: ability to initiate and formulate viable and relevant research questions Where research is undertaken: contribution to new knowledge, or an original interpretation and application of existing knowledge Where research is undertaken: understanding of the social, economic and cultural impact and application of their research, and its academic relevance and value Understanding of the professional, social, economic and cultural contexts of the discipline and related fields Awareness of ethical issues, social responsibility and cultural diversity Awareness of environmental sustainability issues and the contribution of the field of study t o address such issues Understanding and appreciation of international perspectives in a global environment Critical analysis, problem solving, and creative thinking Identifying, gathering, evaluating and using information Communicating effectively and appropriately in a range of contexts Developing, planning and managing independent work Working effectively as part of a team Effectively using information and communication technologies Applying knowledge learned in the program to new situations This document is current at 21/02/2013. Once printed this document is no longer a controlled document. L:Academic – Unit Outlines2013-01 Diploma of Commerce MMK277 V27– 02/13 Page 4 Learning Approach and Activities The unit involves four hours contact per week. It is the intention to build knowledge on the marketing planning process and how this is successfully implemented in market- and competitororiented organisations that include profit-oriented companies, government and the n ot-for-profit sector.Internet access is mandatory for this unit with all students as all lectures and learning material is provided on it and all students are expected to frequently check with the MIBT portal for ongoing course activities. Tutorial exercises will be given to students to complete on a weekly basis during the Trimester. Learning in this unit is aided by an enthusiastic and experienced teaching team. They will monitor the classroom during week days throughout the trimester in order to engage with students, facilitate discussions of key concepts, and clarify any unit content and to make announcements. Class room discussions and experiences are a unique aid in understanding marketing concepts. The input of students will significantly help the understanding of critical marketing concepts by sharing their experiences and opinions.Furthermore, it will aid the students by offering examples of actually marketing experiences and make the classes more enjoyable. Tests are held during the semester with details available on the MIBT portal. The case study presentation must be completed in groups. Forming a group to work with, to produce an oral presentation and written assignment is a fundamental part of completing this part of assessment. It is essential you become proactive in communicating with your fellow group members, and with approaching potential group members you wish to work with. This assessment can not be completed individually. You must be part of a group in order to complete this piece of assessment.It is known that group work enhances your teamwork skills, reduces work load and provides the opportunity for you to test your knowledge with fellow students enabling you to learn valuable life long skills. Specific details and instructions related to all assessment in this unit are provided on the MIBT portal. MIBT Transitional Attributes All ? ? ? ? ? ? ? ? MIBT Diploma units contribute to the following graduate attributes: independent learner kn owledge base research skills time management skills report writing skills awareness of ethics of tertiary education use of appropriate technologies ability to work alone and as part of a team Prescribed texts The content of the text book and the lectures are examinable in this subject. The lecture program will provide you with key points on the range of topics to be covered in the course.Lecture material will predominantly come from the prescribed text, as well as other sources. Armstrong G, Adam S, Denize S, and Kotler P 2012, Principles of Marketing, 5e (5th edition), Pearson Australia, Frenchs Forest, New South Wales It is strongly recommended that you purchase or at least have access to this book Recommended Reading Each week introduces new chapters that must be read in the prescribed textbook. This document is current at 21/02/2013. Once printed this document is no longer a controlled document. L:Academic – Unit Outlines2013-01 Diploma of Commerce MMK277 V27– 02/1 3 Page 5 Deakin University Library Searching the Internet is a key way of finding information – especially for general and everyday topics.The Library website is a key way to find academic journals, books, e-books, subject databases and websites that contain quality information for your study of this unit, and as research for assignments. Many of these resources are online so that you can access them on campus, at home or at work – any day, any time. The Library’s help services, in person or via email, phone or instant messaging, will assist you to make the most of library services and save research time. Journals ? Journal of Marketing ? Journal of Consumer Research ? Journal of Marketing Research ? Journal of the Academy of Marketing Science ? European Journal of Marketing ? Journal of Retailing ? Journal of Service Research ?Journal of Advertising ? Journal of Marketing Management ? Journal of Consumer Psychology ? And many, many more! Newspapers and Magazine s Newspapers and weekly magazines will provide a valuable insight into current issues and developments in marketing. Many also provide articles on the Internet on topical issues. The Age (http://www. theage. com. au) The Australian (http://www. theaustralian.. com. au Australian Financial Review (http://www. afr. com. au) Business Review Weekly (http://www. brw. com. au) Ausstats database (http://www. abs. gov. au) Assessment The assessment for this subject is a combination of tests, case studies and a final examination.Weight Due date Brief description The case study has two parts, an oral presentation and written report. Each component is worth 15% of the total marks for this subject. Trimester tests. Details available on MIBT Portal The exam is a two-hour, closed-book. The examination covers the entire trimester's work. It is the students responsibility to determine the date, time and location for the examination. Linked learning objective(s) Case Study 30% During Trimester Durin g Trimester End of Semester Examination Period 1, 2, 3, 4 Tests 30% 1, 2, 3 Examination 40% 1, 2, 3 Notes: Full details regarding all assessment tasks will be provided on the MIBT portal. You must read and understand these details.The information provided here in this outline and the table above only provide a summary. Missed Classes Please note it is the responsibility of students to sit for a test on the scheduled date. Failure to sit a test must be supported by a medical certificate and shown to the lecturer WITHIN 48 HOURS OF THE SCHEDULED TEST DATE. THE MARKS FOR THE TEST WILL BE ALLOCATED TO THE FINAL EXAMINATION. IF YOU ARE GOING TO MISS A TEST PLEASE CONTACT THE RECEPTIONIST AT MIBT AND LEAVE A MESSAGE. COPIES OF THE MEDICAL CERTIFICATE MUST ALSO BE GIVEN TO YOUR LECTURER OR BY SOME OTHER ARRANGEMENT. This document is current at 21/02/2013. Once printed this document is no longer a controlled document.L:Academic – Unit Outlines2013-01 Diploma of Commerce MMK277 V27â⠂¬â€œ 02/13 Page 6 If a student misses a mini test, they cannot sit that test in another class. Students can only sit tests in the class they are enrolled in. If a student completes the test in another class, it will not be marked and the student will get a zero for that piece of assessment. There will be an opportunity for students to catch up on missed classes. This will be discussed in class. Assessment reviews / appeals Students may appeal against the mark/grade awarded in any component of their assessment. The appeal must relate to the assessment procedures and not simply dissatisfaction with the final grade given.Appeals will be considered by the unit co-ordinator and a recommendation made to the MIBT Academic Progress Committee. Appeals are made by completing a Review of Assessment Application available from the Student Portal under Students / Forms. The form must be lodged at MIBT Reception by 5. 00 pm on the Friday after the publication of results. Special Consideration Spe cial Consideration may be provided when a student completes a piece of assessment and the student believes there have been exceptional and adverse circumstances affecting their performance. (Note: Special consideration is not normally intended for assignments and other forms of continuous assessment.Here the Request for Extension of Assignment Due Date form should be used and submitted to the lecturer concerned. The form is available from the Student Portal under Students / Forms. ) Applications for Special Consideration will be accepted on medical, compassionate, and/or trauma grounds. Supporting evidence, clearly stating specific reason, must be given with the application. Reasons such as headaches, colds or returning home, will not be accepted as grounds for Special Consideration. Students are required to complete a Special Consideration/Deferred Exam Application available from the Student Portal under Students / Forms and submit to MIBTReception, together with supporting documen tation before the assessment is due, or within 2 working days of completing the assessment. Academic misconduct The Academic Integrity and Plagiarism and Collusion Policies are available on the Student Portal under Students / Forms / MIBT Policies and Procedures. Students should make themselves familiar with the content of these policies. Plagiarism and collusion are academic offences. They are forms of cheating and severe penalties are associated with them. If a student is caught plagiarising they may be failed in that piece of assessment. ? Plagiarism occurs when a student passes off as their own another student’s work, or copies without acknowledgement of its authorship, the work of any other person. Collusion occurs when a student obtains the agreement of another person for a fraudulent purpose with the intent of obtaining an advantage in submitting an assignment or other work. ? Submitting your own work when it has been previously submitted for another unit or course. Wh enever you refer to another person’s research or ideas (whether by directly quoting or by paraphrasing them) you MUST acknowledge the source. Also, copying paragraphs from the Internet and presenting them as your own work is plagiarism. If you download and copy paragraphs from the Internet you must identify the source. References / acknowledgement of authorship (including electronic resources).You MUST acknowledge the sources that you have drawn on. This is a necessary courtesy to the original authors, and also allows the readers of your work to follow up any points you have raised. If you directly copy another writer's phrase, sentence or paragraph, then you should use quotation marks and note the source of the quote. If you use another writer's ideas, but not his or her exact words, you should again note the source. There are a number of ways by which you can refer to other people's work. This document is current at 21/02/2013. Once printed this document is no longer a cont rolled document. L:Academic – Unit Outlines2013-01 Diploma of Commerce MMK277 V27– 02/13 Page 7For an essay the reference list should include full citations of all sources consulted for the essay and these sources should appear in the body of the essay EG. (Thwaites, 2012 ) wherever a reference to someone’s work is made, instead of footnotes. This referencing method, like all methods, involves noting the author's name, the title of the article and journal, or book, the year of publication, the journal's volume number, the book publisher's name and location, and the relevant page numbers. A copy of Guide to Assignment Writing and Referencing is available to every student during Orientation. It is also available on the Deakin University website: http://deakin. du. au/currentstudents/assets/resources/study-support/study-skills/assign-ref. pdf Assignment submission Assignments must be submitted by the due date. Students should complete the Assignment Cover Sheet (av ailable from the Student Portal under Students / Forms), attach it to their assignment and then submit the completed assignment as outlined in the assignment details. (Assignments will not be accepted at MIBT Reception). Students must keep a copy of each assignment submitted and must be able to produce the copy in the unlikely event that the original assignment is misplaced. Students must maintain backup copies of all their assignment work.Electronic loss of data is common, but is NOT a satisfactory excuse for an extension of a submission date. Late submission of assignments Extension of an assignment submission date If there is a compelling reason why you are unable to complete your assignment before the due date you should complete a Request for Extension of Assignment Due Date form, available from the Student Portal under Students / Forms and submit it to your lecturer. This must be done at least 24 hours before the assignment due date. If you submit your assignment without an ap proved extension, penalties for late submission will apply. The only exception to this is if your work is late for medical reasons and you have a doctor’s certificate to support your claim.You will not need to seek the prior approval of your lecturer but you must attach the doctor’s certificate to your assignment with a note that the work is late for medical reasons. Under these circumstances, the medical certificate must cover the entire period from the time the assignment was due until the time it is submitted. Penalties for late submissions Assignments received late and without prior approval will be penalised. A penalty of 10% of the available marks will be deducted for every day the assignment is late. Assignments received after 7 days without an approved extension, will not be marked. Learning support Students have access to group-oriented and individual learning support at MIBT.During each trimester, students can attend a series of study skills workshops conduct ed both at MIBT and Deakin University on topics such as time management, avoiding plagiarism, referencing, academic writing, critical thinking and exam preparation. The MIBT Study Skills Drop-in Centre provides students with one-to-one consultations with the Academic Skills Advisor. Students can also access the Deakin University Language and Learning Drop-in Centre at Student Life. For flexible learning, all students have access to the Academic Skills Moodle site which contains a number of resources to improve students’ study skills and language proficiency. This document is current at 21/02/2013. Once printed this document is no longer a controlled document. L:Academic – Unit Outlines2013-01 Diploma of Commerce MMK277 V27– 02/13 Page 8 Grading systemAll students enrolled in any unit will be graded according to MIBT’s standard grading system as follows: GRADE HD D CR P N DE EX RI RPL RW UP W WN XN DESCRIPTION High Distinction Distinction Credit Pass Fail Deferred Examination Exemption Granted Results Not Finalised Recognition of Prior Learning Results Withheld Ungraded Pass (Safety Units) Withdrawn without academic penalty Withdrawn Failure Enrolled Assessment Incomplete PERCENTAGE 80 – 100 70 – 79 60 – 69 50 – 59 0 – 49 Changes to enrolment ? Enrolment changes can be made through the student portal until 5. 00 pm Friday of the ? A unit can be dropped until the end of the fourth week (without penalty) and fees paid for ? ? ? second week of the trimester. the dropped unit will be credited to the next trimester.After week four if a unit is dropped fees for that unit will be forfeited. Students who drop a unit after Week 4 will have ‘W’ (Withdrawn) recorded as their result in the unit. A unit dropped after Week 8 will be recorded as ‘WN’ (Withdrawn – Fail). A unit cannot be dropped in the final two teaching weeks of a trimester. Class Attendance Attendance is an import ant element of a student’s success in their studies and it is strongly recommended that attendance is maintained in all classes. All work covered in class is examinable. Attendance will be recorded in all sessions and students should make themselves aware of the ‘Attendance Policy’ located on the Student Portal under Students / MIBT – Policies and Procedures.Where alternative classes exist for a unit, students are permitted to attend a maximum of two alternate classes per unit during the trimester. Students should collect a Lecturer Attendance Variation form from reception or from the Student Portal under Students / Forms and submit it to the lecturer of the alternate class to sign and verify the student’s attendance. The form is retained by the lecturer who submits this with the class list. Further, grants of leave from a class can be given for medical, compassionate or compelling reasons provided that original or certified medical, psychological, police or other certificates are provided. Students are to complete an Explained Absence Form from reception or from the Student Portal under Students / Forms and submit to reception.Compassionate or compelling circumstances are generally those beyond the control of the student and have an impact upon the student’s course progress or wellbeing. This document is current at 21/02/2013. Once printed this document is no longer a controlled document. L:Academic – Unit Outlines2013-01 Diploma of Commerce MMK277 V27– 02/13 Page 9 Student evaluation of this unit At the end of trimester students will be asked to evaluate all of the units they have studied during the trimester. Students are strongly encouraged to complete the Student Evaluation form for this unit and give feedback. All ratings and comments are read and given careful consideration following completion of each trimester and inform the changes which may be introduced in subsequent trimesters.This document is current at 21/02/2013. Once printed this document is no longer a controlled document. L:Academic – Unit Outlines2013-01 Diploma of Commerce MMK277 V27– 02/13 Page 10 Trimester timetable Week 1 2 3 Week Commencing Monday 4 March 2013 Monday 11 March 2013 Monday 18 March 2013 Topic Marketing: Creating and Capturing Customer Value. Analysing the Marketing Environment. Company and Marketing Strategy: Partnering to Build Customer Relationships. Managing Marketing Information to Gain Customer Insights. Textbook Chapters Ch 1 Ch 3 Ch 2 Comments 4 Monday 25 March 2013: Thursday 28 March 2013 to Wednesday 3 April 2013 Ch 4 Mini Test 1TRIMESTER BREAK – EASTER Managing Marketing Information to Gain Customer Insights. Understanding Consumer and Business Buyer Behaviour. Customer-Driven Marketing Strategy: Creating Value for Target Customers. Products, Services, and Brands: Building Customer Value. Pricing to Capture Customer Value. Communicating Customer Value: Advertising , Public Relations, Sales Promotion and Personal Selling. Placement: Customer Value Fulfilment. Direct and Digital marketing: Oneto-One Customer Relationships. Revision. Ch 4 Ch 5 Ch 6 Mini Test 1 4b 5 6 Thursday 4 April 2013 Monday 8 April 2013 Monday 15 April 2013 7 8 9 Monday 22 April 2013 Monday 29 April 2013 Monday 6 May 2013 Ch 7,8 Ch 9 Ch 11,12 Mini Test 2 10 11 12 13Monday 13 May 2013 Monday 20 May 2013 Monday 27 May 2013 Monday 3 June 2013 – Friday 7 June 2013 Ch 10 Ch 13 Mini Test 3 EXAMINATION WEEK Trimester 1 Census Date: Results released on portal: Wednesday 27 March 2013 Tuesday 18 June 2013 This document is current at 21/02/2013. Once printed this document is no longer a controlled document. L:Academic – Unit Outlines2013-01 Diploma of Commerce MMK277 V27– 02/13 Page 11 INSTRUCTIONS TO CANDIDATES READ BEFORE COMMENCING Note: A tick (X), in a box indicates the instruction applies. A blank box indicates the instruction does not apply. X This exam is a CLOSED BOOK exam. This exam is an OPEN BOOK exam. XYou may use a (non-electronic) LANGUAGE ONLY DICTIONARY. You may use a CALCULATOR. If programmable, the memory must be empty. Mobile phones cannot be used as calculators. SPECIAL INSTRUCTIONS: 1. 2. 3. Answer all questions in the exam booklet provided. There are three (3) sections in this exam. All sections must be attempted. Section 1 – Answer all parts of the one (1) mini case question in Section 1(26 Marks). Section 2 – Answer ten (10) short response questions in Section Two (10 x 3 marks = 30 marks). Section 3 – Answer two (2) out of five (5) extended response questions in Section Three (2 x 12 marks = 24 marks). Students must complete ALL parts of each question answered.This exam is out of 80 and is worth 40% of the marks for this subject. Answer all questions in the exam booklet provided. 4. 5. 6. 7. 8. THIS EXAMINATION PAPER MUST NOT BE REMOVED FROM THE EXAMINATION ROOM This document is current at 21/0 2/2013. Once printed this document is no longer a controlled document. L:Academic – Unit Outlines2013-01 Diploma of Commerce MMK277 V27– 02/13 Page 12 APPENDIX A: Exam Requirements and Instructions SUMMARY OF EXAM REQUIREMENTS FOR STUDENTS 1. 2. 3. 4. 5. You should arrive for your exam at least 15 minutes before it is scheduled to commence. You will not be permitted to sit the exam if you are more than 30 minutes late.You MUST have your MIBT student ID card with you for every exam you sit. You will not be permitted to enter the exam room without it. No electronic equipment whatsoever, with the possible exception of a calculator, may be used in an exam. Personal items (purse, wallet, mobile phone) may be brought into the exam and should be left underneath your desk. Do NOT leave valuables in bags at the end of the exam room. Mobile phones MUST be switched off. Any mobile phone which rings during an exam will be confiscated and not returned until the exam papers have bee n collected and placed into storage Find out before end of the trimester whether your exam is ‘Open Book’ or ‘Closed Book’.Find out before the end of the trimester whether or not you can bring a calculator or a printed dictionary into the exam. The penalties for misbehaving or having unauthorised material (cheating) in an exam are severe. Make sure you know before hand what materials you can take into your exams. Any extraneous written material must be handed in before the exam commences. Students found with unauthorised material in their possession during an exam may have their paper cancelled. Students who are ill during an exam may apply for special consideration using the form found on the student portal. An application for special consideration MUST be accompanied by supporting documentation and submitted within 2 working days of the exam. Students who are prevented from

A Brief Timeline of Events in America - 1651 - 1675

A Brief Timeline of Events in America - 1651 - 1675 The American Revolution would not commence until 1765, when the Stamp Act Congress, representing the thirteen colonies, disputed the right of the British parliament to tax the colonists without providing them with representation in the House of Commons. The American Revolutionary War would not begin until 1775. During the period from 1651 to 1675, however, attempts by the British government to control commerce in the American colonies gradually created an atmosphere in which rebellion was almost inevitable. 1651 England passes the Navigation Act that forbid goods to be imported from the colonies to England in non-English ships or from locations other than where they were produced. This action causes supply shortages hurting colonies and eventually leads to the Anglo-Dutch War which lasts from 1652-1654. 1652 New Amsterdam is given permission to form its own city government.Rhode Island passes the first law in America which prohibits slavery.Maine is included within the boundaries of the Massachusetts Bay Colony.The Anglo-Dutch War begins in July.In defiance of England, Massachusetts Bay declares itself independent. 1653 Massachusetts Bay does not support the New England Confederation in declaring war against the Dutch colonists.   1654 The first Jewish immigrants arrive in America when they settle in New Amsterdam.The new governor of Maryland, William Fuller, does away with the Toleration Act which gave Catholics the right to practice their religion and removes Lord Baltimore from authority. 1655 A civil war between Catholic and Puritan factions after the revocation of the Toleration Act in 1654 results in a Puritan victory.The Dutch, after years of conflict with New Sweden, are able to defeat the Swedes and end royal rule by Sweden in America. 1656 Lord Baltimore is returned to power in Maryland and Josias Fendell is named its governor.Quakers who arrive in Massachusetts Bay are treated horribly and banished which is supported by the New England federation. Later in the year, Connecticut and Massachusetts pass laws to allow for the banishment of Quakers. 1657 Quakers who arrive in New Amsterdam are punished and then banished to Rhode Island by Governor Peter Stuyvesant. 1658 Massachusetts colony passes laws that do not allow for religious freedom of Quakers including the holding of their meetings. 1659 Two Quakers are punished by hanging when they return to Massachusetts Bay after being banished. 1660 Lord Baltimore is removed from power by the Maryland assembly.The Navigation Act of 1660 is passed requiring only English ships with a three-quarters English crew be allowed to be used for trade. Certain goods including sugar and tobacco could only be shipped to England or English colonies. 1661 The English crown, in protest to the rules against Quakers, orders them released and returned to England. They are later forced to stop the harsh penalties against Quakers.The first bible to be printed in America was published in the Algonquin language. 1662 Connecticut is given a royal charter.The Massachusetts Bay Colonys charter was accepted by England as long as they extended the vote to all landowners and allows for freedom of worship for Anglicans. 1663 The Carolina colony is created by King Charles II and has numerous proprietors.Rhode Island is given a royal charter.All imports to the American colonies are required to come from England on English vessels with the second Navigation Act. 1664 The Hudson River valley Indians surrender part of their territory to the Dutch.The Duke of York is given a charter to control lands that include the Dutch area of New Netherland. By the end of the year a naval blockade by the English of the area causes Governor Peter Stuyvesant to surrender New Netherland to the English. New Amsterdam is renamed New York.The Duke of York grants land called New Jersey to Sir George Carteret and John, Lord Berkeley.Maryland and later New York, New Jersey, North Carolina, South Carolina, and Virginia pass laws that do not allow for the freeing of black slaves. 1665 New Haven is annexed by Connecticut.The Kings Commissioners arrive in New England to oversee what is occurring in the colonies. They demand that colonies must comply by swearing allegiance to the King and allowing for the freedom of religion. Plymouth, Connecticut, and Rhode Island comply. Massachusetts does not comply and when representatives are called to London to answer to the King, they refuse to go.The territory of Carolina is extended to include Florida.   1666 Maryland prohibits the growing of tobacco for a year due to a glut of tobacco on the market. 1667 The Peace of Breda officially ends the Anglo-Dutch War and gives England formal control over New Netherland. 1668 Massachusetts annexes Maine. 1669 The Fundamental Constitutions are issued in Carolina which provides for religious tolerance. 1670 Charles Town (present-day Charleston) is established by Joseph West.The Treaty of Madrid is completed between England and Spain. Both parties agree that they will respect each others rights in America.The Virginia Assembly only allows landowners the right to vote. 1671 Plymouth forces King Philip (Metacomet), chief of the Wampanoag Indians, to surrender his weapons.French explorers claim the interior of North America for King Louis XIV. 1672 First copyright law is passed in the colonies by Massachusetts.The Royal Africa Company is given a monopoly for the English slave trade. 1673 Virginia is granted by the English crown to Lord Arlington and Lord Culpepper.French explorers Father Jacques Marquette and Louis Joliet travel down the Mississippi River exploring down to the Arkansas River.The Dutch launch a naval attack against Manhattan to try and win back New Netherland during the third Anglo-Dutch War. Manhattan is surrendered. They capture other towns and rename New York to New Orange. 1674 The Treaty of Westminster ends the third Anglo-Dutch War with the American Dutch colonies reverting back to England.Father Jacques Marquette establishes a mission at present-day Chicago. 1675 Quaker William Penn is granted rights to portions of New Jersey.King Philips War begins with retaliations for the execution of three Wampanoag Indians. Boston and Plymouth unite to fight against the Indians. Nipmuck Indians unite with the Wampanoags to attack settlements in Massachusetts. The New England Confederation then reacts by officially declaring war on King Philip and raising an army. The Wampanoags are able to defeat settlers near Deerfield on September 18th and Deerfield is abandoned. Source: Schlesinger, Jr., Arthur M., ed. The Almanac of American History. Barnes Nobles Books: Greenwich, CT, 1993.